10+ Best Infographic Design Tools For Marketers To Boost Engagement

In today’s digital world, visual content is no longer optional – it’s essential. Studies show that visuals receive up to 94% more views than text-only content, making them one of the most powerful ways to capture attention and drive engagement. Whether you’re a marketer presenting data, an educator simplifying complex topics, or a business professional telling your brand story, the right tools can turn raw information into impactful visuals.

That’s where the best infographic design tools come in. These platforms make it easy to transform complex data into clear, compelling graphics that not only inform but also inspire. In this comprehensive guide, we’ll explore the top infographic tools available in 2025 and help you choose the perfect one for your visual storytelling needs.

What Makes Great Infographic Design Tools?

Before diving into specific platforms, it’s important to understand what distinguishes excellent infographic design tools from mediocre ones. The best tools combine intuitive interfaces with powerful features, offering:

• Template variety and quality – Professional designs that serve as strong starting points
• Customization flexibility – Ability to modify colors, fonts, layouts, and graphics
• Data visualization capabilities – Charts, graphs, and interactive elements
• Collaboration features – Team editing and feedback systems
• Export options – Multiple file formats for different use cases
• Asset libraries – High-quality images, icons, and illustrations

Top 10 Infographic Design Tools For 2025

Canva – The User-Friendly Powerhouse

Canva’s infographic maker is free and simple to use. Our tool is used by millions of people around the world. Choose from one of our +280 pre designed infographic templates. Canva stands out as the most accessible infographic design tool, perfect for beginners and professionals alike.

Key Features:

• 280+ professionally designed infographic templates
• Magic Studio AI-powered design assistance
• Real-time collaboration capabilities
• Extensive library of 2+ million photos, icons, and illustrations
• Built-in Charts tool for data visualization
• Social media integration and resizing

Pros:

• Completely free tier with robust features
• Extremely user-friendly interface
• Excellent template variety
• Strong collaboration tools
• No need to export your raw file. Send a view-only or edit link to your team for a quicker handoff process

Cons:

• Limited advanced design features
• Some premium inforgraphic design templates require paid subscription
• Fewer data visualization options compared to specialized tools

Best For: Beginners, small businesses, social media marketers, and anyone needing quick, professional-looking infographics

Visme – The All-in-One Visual Content Platform

Of the best tools to create infographics on this list, Visme sits at the top because it is a well-rounded visual content creation tool for not just presentations but also inforgraphic design templates, reports, white papers, ebooks, videos and more.

Key Features:

• 1000+ professionally designed inforgraphic design templates
• Advanced data visualization tools (50+ charts and graphs)
• Interactive elements (animations, hover effects, clickable buttons)
• Content blocks for modular design
• Brand kit functionality
• Video and audio integration

Pros:

• Excellent interactivity options
• Strong data visualization capabilities
• Customizable content blocks make it easy to edit an infographic section by section without adjusting the entirety of the content
• Comprehensive asset library
• Advanced animation features

Cons:

• Steeper learning curve than simpler tools
• Premium features require subscription
• Can be overwhelming for basic users

Best For: Professional marketers, agencies, and businesses needing interactive, data-rich infographics

Piktochart – The AI-Powered Specialist

Transform complex ideas into captivating visuals that inform and engage your audience. With Piktochart AI, you can create stunning infographics, reports, and presentations in seconds, perfectly aligned with your brand. No design experience required.

Key Features:

• 230+ professionally crafted infographic design templates
• Piktochart AI for automated design generation
• Brand Assets hub for consistency
• Interactive infographic capabilities
• Data import from CSV, Excel, and Google Sheets
• Professional template categories

Pros:

• From concept to canvas in seconds, Piktochart AI creates quality infographics from any prompt – no design expertise needed
• Strong focus on data visualization
• Professional template quality
• Easy data integration
• Trusted by 14+ million users

Cons:

• Limited free tier
• Fewer infographic design templates than competitors
• AI features require premium subscription

Best For: Data analysts, researchers, and professionals who frequently work with statistics and need AI assistance

Venngage – The Business-Focused Platform

Join over 5 Million professionals who consider Venngage the infographic maker of choice. Pick from 10,000+ professional infographic design templates made for businesses.

Key Features:

• 10,000+ professional infographic design templates
• AI-powered infographic generator
• Smart branding tools
• WCAG-compliant accessibility features
• Advanced collaboration capabilities
• Multiple export formats (PNG, PDF, PPTX, HTML)

Pros:

• Largest template library available
• Strong business focus
• Create stunning, WCAG-compliant visuals with real-time AI accessibility audits for contrast, legibility, and readability
• Excellent team collaboration features
• Professional design quality

Cons:

• Higher price point
• Can be complex for simple projects
• Learning curve for advanced features

Best For: Large businesses, marketing teams, and organizations requiring brand consistency and accessibility compliance

Adobe Express – The Creative Suite Integration

Adobe Express allows you to make changes to every aspect of your design – from text styles to the background color. It’s easy to create an infographic that stands out.

Key Features:

• Integration with Adobe Creative Cloud
• Thousands of licensed fonts from Adobe Fonts
• Professional infographic design templates and design assets
• Animation and video capabilities
• Brand kit functionality
• Social media scheduling

Pros:

• Seamless Adobe ecosystem integration
• High-quality design assets
• Professional-grade infographic design templates
• Strong typography options
• Without any coding or design skills, you can create custom visuals that deliver information in the most engaging way possible

Cons:

• 30-day free trial requires credit card
• Limited data visualization features
• Premium infographic design templates not included in free plan

Best For: Creative professionals, Adobe users, and teams needing high-quality visual content

Infogram – The Data Visualization Expert

Infogram is an easy-to-use, AI-powered tool for creating stunning infographics, charts, dashboards, maps, and more. Effortlessly design and share interactive data visualizations across various platforms.

Key Features:

• 35+ chart types and 800+ map styles
• Real-time data connections
• Interactive elements with tooltips
• Auto-updating data capabilities
• Performance analytics
• Team collaboration tools

Pros:

• Exceptional data visualization capabilities
• Interactive maps and charts
• Real-time data integration
• Professional analytics features
• Strong performance tracking

Cons:

• Limited template variety for general infographics
• Focused primarily on data-heavy content
• Higher learning curve for non-data users

Best For: Data scientists, analysts, and professionals creating data-heavy interactive visualizations

Snappa – The Social Media Specialist

With Snappa‘s free infographic maker, it’s never been easier to create professional looking infographics for your blog and website.

Key Features:

• 5M+ high-resolution stock photos
• Professional infographic design templates
• Preset dimensions optimized for web sharing
• Magic Resize functionality
• Buffer integration for social scheduling
• Royalty-free assets

Pros:

• Excellent free plan with 3 downloads/month
• All photos and graphics included in Snappa are 100% royalty-free
• Perfect dimensions for social sharing
• Simple, intuitive interface
• Great for quick designs

Cons:

• Limited template variety
• No data visualization tools
• Basic collaboration features

Best For: Social media managers, bloggers, and small businesses needing quick, web-optimized graphics

Easelly – The Budget-Friendly Option

Quickly create and customize your own infographic using Easelly‘s online infographic maker. 1000+ infographic design templates to choose from!

Key Features:

• 1000+ infographic design templates
• Drag-and-drop editor
• Stock photo library
• Chart and graph tools
• Collaboration capabilities
• Multiple export formats

Pros:

• Very affordable pricing
• Good template selection
• User-friendly interface
• Decent customization options
• Free plan available

Cons:

• Limited advanced features
• Basic data visualization tools
• Fewer premium assets

Best For: Students, educators, and budget-conscious users needing basic infographic creation

Mind the Graph – The Scientific Illustration Specialist

Mind the Graph specializes in scientific and academic infographics, offering unique illustrations and infographic design templates specifically designed for research and educational content.

Key Features:

• Scientific illustration library
• Academic-focused infographic design templates
• Research publication formats
• Custom illustration services
• Citation tools
• Collaboration features

Pros:

• Specialized scientific content
• High-quality academic illustrations
• Publication-ready formats
• Expert design services available
• Strong educational focus

Cons:

• Limited appeal outside academia
• Higher price point
• Specialized feature set

Best For: Researchers, academics, and scientific organizations

Infografix – The AI-Powered Newcomer

Infografix is the free infographics generator that uses AI to create multiple types of infographics. No design skills required!

Key Features:

• AI-powered infographic generation
• Multiple infographic types (timeline, process, comparison)
• Custom color palettes
• 1,500+ Google Fonts
• Template variations
• Quick generation from prompts

Pros:

• Completely free to use
• AI automation for quick creation
• Good variety of infographic types
• Easy customization options
• Just type in something like ‘leading quarterbacks from 2011 to 2020’, hit the generate button and wait for the infographic to appear

Cons:

• Limited template library
• Basic customization compared to established tools
• Newer platform with fewer features

Best For: Users needing quick, simple infographics with minimal design requirements

Comparison Table – Top Infographic Design Tools

Tool Name	Key Features	Pricing	Best For
Canva	280+ templates, AI assistance, collaboration	$5/month	Beginners, small businesses
Visme	1000+ templates, interactivity, data viz	Free / $12.25/month	Professional marketers
Piktochart	AI generation, data integration, brand assets	Free / $14/month	Data analysts, researchers
Venngage	10,000+ templates, accessibility, business focus	Free / $19/month	Large businesses, teams
Adobe Express	Creative Suite integration, premium assets	Contact for more	Creative professionals
Infogram	Data visualization, interactive charts, maps	Free / $25/month	Data scientists
Snappa	Social optimization, royalty-free assets	Free / $15/month	Social media managers
Easelly	1000+ templates, budget-friendly	Free / $6/month	Students, educators
Mind the Graph	Scientific illustrations, academic focus	$9/month	Researchers, academics
Infografix	AI generation, completely free	Free	Quick, simple projects

How To Choose The Best Infographic Design Tools

Selecting the right infographic design tool depends on several key factors:

Assess Your Design Experience

• Beginners: Choose tools like Canva or Easelly with intuitive interfaces
• Intermediate users: Consider Visme or Piktochart for more features
• Advanced designers: Adobe Express or Venngage offer professional capabilities

Define Your Content Type

• Data-heavy infographics: Prioritize Infogram or Visme
• Social media graphics: Snappa or Canva work best
• Business presentations: Venngage or Piktochart excel
• Scientific content: Mind the Graph is specialized

Consider Your Budget

• Free options: Canva, Infografix, and free tiers of most platforms
• Budget-friendly: Easelly ($6/month) or Adobe Express ($9.99/month)
• Professional: Visme ($12.25/month) or Piktochart ($14/month)
• Enterprise: Venngage ($49/month) or Infogram ($99/month)

Evaluate Collaboration Needs

• Team projects: Venngage, Canva, or Visme offer robust collaboration
• Solo work: Any tool works, but simpler interfaces may be preferred
• Client feedback: Look for tools with commenting and sharing features

Check Integration Requirements

• Adobe users: Adobe Express integrates seamlessly
• Google Workspace: Most tools offer Google Drive integration
• Social media: Canva and Snappa excel at social platform integration
• Data sources: Infogram and Piktochart handle external data well

Essential Features for Modern Infographic Design

When evaluating infographic design tools, prioritize these modern features:

• AI-Powered Assistance
  AI infographic generators create infographics from text prompts. Some tools even allow you to upload PDFs, docs, and CSV files and automatically create a layout from the content.
• Brand Consistency Tools
  Professional tools should offer brand kits for maintaining consistent colors, fonts, and logos across all designs.
• Accessibility Compliance
  Create stunning, WCAG-compliant visuals with real-time AI accessibility audits for contrast, legibility, and readability – essential for inclusive design.
• Interactive Elements
  Modern infographics benefit from hover effects, clickable buttons, and animated elements that increase engagement.
• Data Integration
  The ability to connect directly to spreadsheets, databases, and analytics platforms streamlines the design process.

Free Infographic Tools vs. Premium Options

Free Tool Advantages:

• No financial commitment – Perfect for testing and occasional use
• Basic features included – Sufficient for simple projects
• Learning opportunities – Great for skill development
• Template access – Many free tools offer quality infographic design templates

Premium Tool Benefits:

• Advanced features – AI assistance, better collaboration, more infographic design templates
• Professional assets – High-quality images, illustrations, and fonts
• Brand tools – Consistent styling and team brand management
• Priority support – Faster help when issues arise
• Export options – High-resolution downloads and multiple formats

Expert Tip: “The best strategy is to start with free tools to learn the basics, then upgrade to premium features as your needs grow and you become more comfortable with the design process.”

Best Practices for Using Infographic Design Tools

Regardless of which tool you choose, follow these best practices for maximum impact:

• Start with a Clear Purpose
  Define your message and target audience before selecting templates or starting design work.
• Choose Appropriate Templates
  Process infographics present the steps in a process. Geographic infographics visualize location-based and demographic data. Comparison infographics present side-by-side comparisons of different options.
• Maintain Visual Hierarchy
  Use size, color, and positioning to guide viewers through your content logically.
• Keep It Simple
  A good infographic is clear, memorable and visually and textually concise. Data visualization is the main goal, so use charts and graphs where you can.
• Optimize for Platform
  For blog posts, infographics should be around 663 x 2000 pixels. For a Facebook post, aim for 1200 x 628 pixels. For a shared image on LinkedIn, go for 1104 x 736.

The Future of Infographic Design Tools

The landscape of infographic design tools continues evolving with several emerging trends:

• AI Integration Expansion
  More tools are incorporating AI for automated layout suggestions, content generation, and design optimization.
• Enhanced Collaboration Features
  Real-time editing, advanced commenting systems, and workflow management are becoming standard.
• Accessibility Focus
  Automatic accessibility checking and compliance features are increasingly important.
• Interactive Content
  Tools are adding more options for animations, hover effects, and interactive elements.
• Data Connectivity
  Direct integration with business intelligence tools and real-time data sources is expanding.

Conclusion

The right infographic design tools can transform your communication strategy, making complex information accessible and engaging. Whether you’re a beginner exploring Canva’s user-friendly interface or a professional leveraging Venngage’s extensive template library, the key is matching tool capabilities with your specific needs.

For most users, starting with a free plan from Canva, Visme, or Piktochart provides an excellent introduction to infographic design. As your skills and requirements grow, upgrading to premium features unlocks advanced capabilities like AI assistance, better collaboration tools, and professional asset libraries.

The future of visual communication is bright, with AI-powered tools making professional design accessible to everyone. By choosing the right infographic design tools and following best practices, you can create compelling visual content that engages audiences and drives results.

Ready to start creating stunning infographics? Visit Share Tool to explore premium design resources and take your visual content to the next level.