Top 5+ Best MOZ Alternatives For Comprehensive SEO Analysis

Top 5+ Best MOZ Alternatives For Comprehensive SEO Analysis

MOZ is a great tool for SEO analysis, but it’s not the only one out there. In fact, there are many other tools that offer similar features for a fraction of the cost. In this blog post, we will discuss the top 5+ best MOZ alternatives for comprehensive SEO analysis.

What is MOZ?

Moz, an all-in-one SEO tool, optimizes web pages and manages keywords. It informs firms weekly on their website and content. Website performance may also give practical solutions. Keyword search and ranking might reveal new advertising chances. The software suggests ways to improve.


MOZ lets companies monitor competition and fix website flaws. The software shows users how keyword performance and link creation affect SEO. This SEO software provides keyword research and link-building outreach capabilities.

Pros of MOZ

  • Moz keyword search tool: Quickly find keywords!
  • Fix crawlability concerns quickly using Moz’s advice.
  • Generating SEO reports is simple.
  • SEO-related features abound.
  • Accurate search volume, keyword, and backlink data.
  • Free SEO tools (limited).

Cons of MOZ

This program is too simple and has too few options. Moz has limits on everything you want to track, including terms, results, links, and projects in general. There are no data checks on demand. You have to wait up to 7 days for an automatic scan to bring your info up to date. Moz is quite expensive at $99/month.

Top 5+ Best MOZ alternatives

MOZ is one of the most popular SEO tools out there, but it’s not the only player in the game. There are several other comprehensive SEO analysis tools like MOZ that can give you the insights you need to improve your website’s rankings.


Semrush, like Moz, is a popular, industry-leading SEO software package. Over 10% of Fortune 500 firms, including Apple, Amazon, and Tesla, utilize it. It has all the essential SEO tools: keyword research, rank tracker, link building, on-page SEO checker, site auditor, etc.

Semrush tops our Moz alternatives list because all these SEO tools are as excellent as Moz’s, and some are better. Semrush has the greatest keyword research tool. Semrush has 21 billion keywords, whereas Moz’s Keyword Explorer has 500 million.

Semrush Traffic Analytics provides greater insights into your rivals’ incoming traffic. One report may include traffic metrics for 200 websites, marketing channels, keywords, and more. Moz lacks this.


Moz just covers SEO, whereas Semrush covers other digital marketing channels. It provides social media marketing, paid advertising, and website monetization options that Moz does not. The Social Media Poster can schedule posts on Twitter, Facebook, Instagram, and Pinterest, while the Social Media Ads tool can start and manage Facebook Ad campaigns inside Semrush.

The built-in PPC marketing tools let you study competition ad tactics and find their keywords. Ad copy samples, Google Shopping ad performance analysis, etc. Despite its increased capabilities, Semrush is comparable in pricing to Moz, giving it a better bargain.

Main features of Semrush

  • Extensive keyword research capabilities
  • Competitor analysis and backlink evaluation
  • On-page and technical SEO audits
  • Position tracking and organic research
  • SEO Content optimization suggestions


Ahrefs, a prominent all-in-one SEO tool, rivals Moz in features. It has five main tools: Site Audit, Site Explorer, Keywords Explorer, Content Explorer, and Rank Tracker. These resemble Moz tools.

Ahrefs’ data makes its tools better. It has the biggest third-party search query database and active backlink index. Their content index has 10 billion pages, 19.8 billion keywords, 26.9 trillion internal backlinks, and 3.4 trillion external backlinks, dwarfing Moz’s. Ahrefs is known as the best site audit tool.


Ahrefs handles massive clickstream data. Ahrefs’ keyword analytics and monthly search volume estimates look accurate. Like every instrument, they estimate. Ahrefs and Moz calculate SEO authority differently. Ahrefs utilizes Domain Rating, whereas Moz uses Domain Authority.

Which predicts ranking power better? In my experience, both may provide quite different domain numbers. Thus, if Moz’s score doesn’t show you ranking highly, examine Ahrefs to see if it does.

Main features of Ahrefs

  • Vast keyword database and research capabilities
  • Comprehensive backlink profile analysis
  • Competitor analysis and organic search insights
  • Site audits and SEO health assessments
  • Rank tracking and content gap analysis


The robust competitor analysis tools in SpyFu, an SEO marketing package, are what make it stand out. With a built-in backlink builder, keyword research tool, rank tracker, and SERP analysis solution, it can replace several Moz Pro SEO products.

SpyFu‘s competition analysis is finest. It helps you discover your rivals’ SEO and PPC keywords, ad strategies, and search performance.


Main features of Spyfu

  • Competitor keyword research and analysis
  • AdWords and PPC campaign insights
  • Backlink and organic search data
  • Rank tracking and historical rankings
  • Customized SEO reports

SE Ranking

Like Moz, SE Ranking offers all-in-one SEO software. Its flexible pricing options fit agencies and in-house marketing teams that require more team member access. SE Ranking can replace most Moz functionalities. It features keyword rank trackers, on-page SEO checkers, backlink analysis, keyword research, and competition analysis.

Keyword rank tracker is precise. The on-page SEO checker, which analyzes your website pages against hundreds of ranking indicators, was also great. Moz lacks SE Ranking’s Marketing and SEO Plan. It gives agencies a precise SEO free plan and roadmap for each customer.

SE Ranking
SE Ranking

With this free analysis tool, you’ll get an SEO checklist for website optimization. Pre-launch responsibilities include setting up tracking, keyword research, on-page optimization, off-page optimization, social media management, etc. Add client-specific activities to your SEO to-do list.

SE Ranking also benefits agencies in other ways. Another useful tool is White Label. Use SE Ranking with your logo, brand colors, and domain. Thus, your customers will see a branded SE Ranking when you share access. Your business email will send a report under your branding. To ensure that no team member mistakenly harms SEO, you may set up unique access credentials and use page changes tracking.

Main features of SE Ranking

  • Accurate keyword rank tracking
  • Comprehensive website audits
  • Backlink monitoring and analysis
  • Competitor research and comparison
  • Marketing plan generation and SEO recommendations


Similar to Moz’s Keyword Explorer, it’s the KWFinder. You can use this tool to create keyword suggestions based on a seed term or domain, and then assess them using key performance indicators like Keyword Difficulty and monthly search traffic.


KWFinder‘ collection of related terms exceeds Moz’s by a factor of 2.5 billion. Making it the free best keyword research tool. You can look into past search traffic data to see shifting patterns and view the keywords for which your competitors are ranking.

Main features of KWFinder

  • Intuitive keyword research interface
  • SERP analysis and competitor keyword insights
  • Keyword difficulty assessment
  • Local and global search volume data
  • Long-tail keyword suggestions

SEO PowerSuite

SEO PowerSuite is a desktop SEO program with professional-level keyword research, rank monitoring, and competitor analysis tools. It includes Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant.

Rank Tracker also does keyword research. (with 17 different keyword research tools rolled into one). It generates hundreds of keyword suggestions your rivals overlooked and tracks your success in over 300 search engines.

SEO PowerSuite
SEO PowerSuite

SEO SpyGlass helps locate new backlinks and investigate competitors. It provides 50+ indicators for backlink research on any site. Website Auditor can do a complete website audit with crawl analytics to identify SEO problems that may be holding you back.

SEO Powersuite, unlike Moz, is downloaded software. SEO PowerSuite’s developers don’t need pricey servers to handle user data since it’s a desktop program. SEO PowerSuite is at least 3x cheaper than Moz due to reduced overheads. It features a generous free plan.

Main features of SEO PowerSuite

  • SEO SpyGlass
  • Comprehensive keyword research and analysis
  • Website Auditor: Thorough website audits and on-page optimization
  • Link Assistant: Backlink profiling and link building strategies
  • Rank tracking and competitor benchmarking
  • Customizable SEO reports and white-label solutions

Surfer SEO

Surfer SEO boosts content. It’s an alternative to Moz’s on-page SEO. Surfer SEO doesn’t provide all Moz does, unlike the other services we’ve looked at. If you want an alternative to Moz’s on-page analysis tool, there’s nothing better.

Surfer lets you create a content plan for your specialty and audience. Based on over 500 ranking indicators, the AI-powered Outline Builder and SERP analyst can build thorough, SEO-optimized content briefs for your authors. Surfer just needs the target term.

Surfer SEO
Surfer SEO

Write your content using Surfer’s built-in editor using individualized keyword recommendations and SEO guidelines. Surfer will evaluate your optimized content on a 1-100 scale in real time. To boost your score, add additional recommended keywords and follow the framework.

Integrate Surfer SEO with Google Docs and WordPress if you choose not to write in it. Surfer SEO’s free chrome addon shows predicted monthly term search volume in Google search results. You can use its Keyword Surfer Extension as a Moz alternative free.

Main features of Surfer SEO

  • Content editor with real-time optimization suggestions
  • AI-powered Outline Builder
  • Keyword research and SERP analysis
  • Content structure and quality analysis
  • Backlink and competitor research
  • Correlation data and content audit
  • Keyword Surfer Chrome Extension

Conclusion: Which is the best MOZ alternatives?

Many MOZ alternatives claim to be the greatest in the complex SEO field. Each provides perks, but the ideal one for you depends on your desires, money, and aspirations.

Full-featured SEO tools like Semrush and Ahrefs compete. KWFinder excels in finding lucrative long-tail phrases. Surfer SEO, however, boasts data-driven text optimization.

SEO adventurers, your best pick relies on how well your aims, resources, and the platform’s talents match. May your journey succeed and your search engine scores increase.

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