Google officially launched a webspam algorithm update in 2012 that targeted spam links and link development.
The webspam algorithm was then dubbed the Google Penguin algorithm upgrade. Matt Cutts, the chief of Google’s webspam division, revealed this knowledge in a tweet.
Despite the fact that Google termed its algorithm Penguin. However, no formal announcement has been made as to whence this name originated.
The Panda algorithm was named after one of the primary engineers who worked on it. The name Penguin is thought to have a similar origin. One of my favorite hypotheses is that the moniker Penguin is a reference to DC’s Batman’s The Penguin.
Prior to the introduction of the Google Penguin algorithm, link volume was a significant factor in evaluating a site score because it was crawled, indexed, and assessed by Google.
This means that when websites are ranked based on their scores for search results pages, low-quality websites and some content samples appear in high positions in organic search results.
What is Google Penguin Algorithm?
Google Penguin is a Google anti-spam algorithm. Google Penguin was intended to discourage link spamming and keyword stuffing in order to boost website rankings on search engine results pages (SERP). The Penguin algorithm tightens SEO concerns including as Black Hat, link spam, article spam, and website unnatural link creation.
Google Penguin can cause a rapid decline in organic traffic and keyword ranks.
Isn’t it a bit of a pain? Allow me to examine the specifics for you!
The reason for the appearance of Google Penguin
Google started the war against low quality websites with the Google Panda algorithm. Google Penguin is seen as an extension and addition to Google’s arsenal to keep fighting. Penguin is seen as Google’s response to black hat link building websites that capture search results and rankings.
This algorithm’s purpose is to restore ranks for websites with high-quality content. It also makes some black hat spamming strategies less successful.
Google Penguin aims to guarantee that organic, authoritative, and relevant links are valued by recognizing and managing the diverse diversity of website links that webmasters get. In the meantime, spam links will be degraded.
Google Penguin only deals with inbound connections to a website. Google solely takes into account links pointing to websites. It is unconcerned about the website’s outbound links.
First Debut and Influences
Google predicted that when Penguin originally introduced in April 2012, it affected more than 3% of search results.
Penguin 2.0 is the fourth upgrade (counting the initial launch) since May 2013. This time, it impacted approximately 2.3 percent of all requests.
Google Penguin algorithm reduces website rankings
Webmasters and many organizations using link building strategies and low quality backlinks witnessed a large decrease in organic traffic and ranking positions immediately after the Google Penguin algorithm was launched.
The Google Penguin algorithm does not reduce the overall ranking of a website. It just handles particular parts and impacts specific keyword groupings (spam or over-optimized). Examples include key items, which can have an impact on the entire brand in some situations.
Penguin’s influence can also be felt through domains. As a result, changing the domain name or redirecting the old domain name to the new domain name can lead to a slew of issues in the long run.
According to tests and analyses, utilizing 301 and 302 redirects will not eliminate the effect of Google Penguin.
John Mueller noted in the Google Webmasters Forum that utilizing meta refresh from one domain to a new domain might also cause issues.
Exit Google Penguin Algorithm
First and foremost, you must determine whether your website has been penalized by Google. Doesn’t that sound a little redundant? But I want you to make certain that your website has been penalized by Google, rather than a website that has lost traffic and rankings because the competition outperforms you.
So, if the website has been struck by a Google Penguin penalty, how can it be restored and removed from Google Penguin?
A disavow tool is something that SEOs can use to deal with Google penalties. This is still the case because Penguin is considered part of the core algorithm.
In truth, numerous studies and hypotheses have been published claiming that disavowing links has little influence on link-based downgrading algorithms or manual actions. However, Google representatives explicitly refuted this theory.
When dealing with spam links, Google recommends using the disavow tool only as a last resort. Because removing a link is far easier than submitting a review request for positive links.
What is Disavow File?
Disavow File is a file you send to Google. It is used to tell Google to ignore all links in the file.
Moreover, Google will make them not have any impact on your website. As a result, bad links will no longer have a negative effect on website rankings.
Note when disavow files
However, if you include quality links in your Disavow File by mistake, those links will no longer operate. There is no need to include any notes in your Disavow File. Unless you want to use them as a reference. Only links are included in the finest Disavow File.
Any symbols you upload to the Disavow File will be ignored by Google. Everything is handled automatically. Some people believe that adding symbols is more effective. Such as the date the URLs were added to the Disavow File or comments on their efforts to erase links with webmasters.
Google will give you a confirmation email once you’ve uploaded your Disavow File. However, it will not be removed immediately while Google processes it. As a result, you will not be able to regain your rankings right away. Google must still crawl the individual links you include in the Disavow File. The Disavow File, on the other hand, will remind Google not to crawl those specific pages.
Furthermore, there is no way to tell whether or not the link has been removed. Google Search Console’s linking report will still include such links.
If you already submitted a Disavow File to Google and now want to send another. Disavow The previous file’s links must be included in the new file. Google will overwrite the old file with the new one. In Google Search Console, you can download a copy of the most recent Disavow File.
Remove individual links and domains
Instead of removing individual links, remove them at the domain level. There will be occasions when you want to eliminate individual connections. For example, on a large website with high-quality paid links.
However, depending on the domain, the vast majority of links can be eliminated. Google simply needs to crawl a single page to delete the link from your website.
When you delete domains, you no longer have to worry about whether those links are indexed for www or non-www. When eliminating domain-based links, this is taken into account.
Locate Your Backlinks
If you believe your website has been harmed by Penguin. You must conduct a link audit and remove or eliminate low-quality and spam links.
Google Search Console gives website owners with a list of backlinks. However, you should be aware that it also includes nofollow links.
- Remove dirty backlinks
If the links are set to nofollow, they will have no effect on your website. However, keep in mind that the website may delete that nofollow in the future without notice.
There are numerous third-party programs available that will show links to your website. However, some websites prevent third-party bots from crawling their website. It will be unable to display links to the internet.
Some of the websites that prevent these bots are recognized to be of excellent quality. They don’t want to squander bandwidth on bots. However, some spam websites exploit it to conceal low-quality links. Stay away from being reported.
- Monitor backlinks pointing to your website
Monitoring backlinks is another important task. When it comes to negative SEO campaigns, the industry I work in isn’t always as forthcoming. When a competitor purchases spammy links and directs them to your website. When Google penalizes a website for low-quality links, many people use negative SEO as a justification. Google, on the other hand, has stated that they are rather adept at detecting this. As a result, most website owners do not need to be concerned about this.
This also implies that using disqualification without explicit mention of an algorithmic penalty or manual action notifications is a smart option. SEO, on the other hand, conducted a poll in September. It was shown that 38% of SEOs never disavow backlinks. You must go through the backlink profile and examine each link domain carefully. This is a really vital task.
Link Removal Outreach
Google suggests contacting the websites and webmasters responsible for the poor connections. Also, before starting with the removal, request that they erase them. Some website owners charge a fee to have a link removed. Google advises against paying for link removal. Rather, include those URLs in the Disavow File and proceed to the next removal step.
While outreach can help you recover from link penalties, it isn’t always essential. The Google Penguin algorithm also considers the overall link profile, the volume of quality links and organic links, as well as the number of spammy links.
Although the algorithm can still damage you if it is incomplete (affecting keywords that are over-optimized or over-stuffed). Backlinks must be carefully maintained and managed.
Evaluate link quality
Many people have difficulties determining the quality of a connection. Many students sell links from personal websites with.edu domains. It’s incredibly spammy and should be taken down. Similarly, several websites have been hijacked by .edu domains with low-quality connections.
Don’t rely your decisions solely on domain type. On.edu domains, however, you cannot make automated assumptions. The same is true for all TLDs and ccTLDs. Google affirms that all that is required is knowledge of how to use a specific TLD. That has no effect on search rankings. However, you must do personal assessments.
Some argue that there has never been a high-quality website with a .info domain. They are widely used by spammers. However, some high-quality links are emanating from this TLD. It demonstrates the significance of individual examinations and assessments.
Restoring website after Penguin
Webmasters have attempted to clean up link profiles on occasion. However, they have not seen a boost in traffic or rankings.
This is due to a variety of factors, including:
- The early traffic and ranking boost before the algorithmic penalty were imprecise and fleeting. This traffic could be the result of faulty backlinks.
- No effort is taken to obtain more valuable backlinks after the links have been removed.
- Not all undesirable backlinks are eliminated.
- The link is not to blame for the traffic decline.
When you recover from Penguin, don’t expect your rankings to return to their previous levels. Too many SEOs believe that after being penalized by Google Penguin, they will immediately resume ranking for their main search queries.
To begin, some links you dislike are likely to contribute to a brief ranking rise. So you won’t be able to achieve your previous high rating.
Second, because many website owners have trouble analyzing link quality, some high-quality connections will eventually be omitted. Furthermore, Google’s ranking algorithm is continually changing. So variables that helped you in the past may not help you now, and vice versa.
Misconception about Google Penguin
The SEO industry and those involved in it is an active and vibrant community. They always have new theories and test results published every day.
Naturally, this led to some rumors and misconceptions about the underlying Google algorithms being born. Penguin is also an example. Here are a few rumors and misconceptions about the Google Penguin algorithm that we’ve seen over the years.
Rumor: Penguin is a form of punishment
One of the most common misconceptions regarding the Google Penguin algorithm is that it is a punishment. Or what Google refers to as manual action. Penguin is a natural algorithm that is fairly stringent. Google does not support it.
Despite the fact that algorithm upgrades and penalties both cause large drops in website rankings. However, there are significant variances between them.
When a member of Google’s webspam team answers that they have examined and believe it is necessary to impose a penalty on the domain, this is referred to as a penalty or manual action. This manual activity will result in a notification from Google Search Console. When you are subjected to manual action, you must examine your backlinks. Then, for spam that violates Google’s policies, send a Disavow. You must also file a reconsideration request with Google’s webspam team.
If you are successful, the punishment will be lifted. If you are unsuccessful, it will return to review your backlinks profile. Penguin was downgraded without the assistance of the Google team. Algorithms handle everything automatically.
You used to have to wait for a refresh or for Google to update the algorithm. However, Penguin now runs in real-time, allowing for faster recovery (assuming you’ve done enough work to correct it).
Rumor: If your site gets penalized by Google Penguin, Google will warn you.
Another Google Penguin algorithm claim is that you will be warned if it is used. Regrettably, this is not true. The presence of Google Penguin will not cause Search Console to tell you that your rankings have plummeted.
Again, this demonstrates the distinction between an algorithm and a penalty. If you are penalized, you will be notified. The process of rebounding from Penguin, on the other hand, is identical to that of recovering from a penalty.
Rumor: The only method to fight Penguin is to remove faulty connections.
Despite the fact that this strategy will delete a large number of harmful links. However, it is a complete waste of time and resources. Google Penguin considers the proportion of excellent links against spammy ones.
Instead, concentrate on manually deleting low-quality links. You should concentrate on growing the number of high-quality links to your website. This will have a greater impact on the percentage that Penguin considers.
Rumor: Penguin is unrecoverable.
Wrong, you can restore from Google Penguin. It is doable, but it will require some experience dealing with Google’s volatile algorithms.
The best technique to get rid of the bad effects of the Google Penguin algorithm is to delete all of your website’s existing links. Then begin gathering additional high-quality links. The more high-quality links you have, the easier it will be to keep Penguin at bay.
The information I want to share with you concerning the Google Penguin algorithm is all contained in the article mentioned above. Please let me know if you have any questions or comments.