Marketing Topic
Top 10 Best Google Trends Alternatives For Market Research
27
Mar
Mar
Google Trends is a powerful tool for market research, but what if you want to explore other options? In this blog post, Share Tool will explore the top 10 best Google Trends alternatives that can help you with market research, content ideas, and staying ahead of the curve.
What is Google Trends?
Google Trends is a free tool offered by Google that enables users to monitor the popularity of search phrases over time and across geographic locations. It assists people and organisations in understanding what subjects are popular, how interests evolve over time, and which areas are most interested in various topics. This information may be useful for market research, content production, and keeping up with current events and trends.
Why should you consider Google Trends Alternatives?
Exploring alternatives to Google Trends is beneficial since it broadens your knowledge of trends and consumer behaviour. While Google Trends provides useful information, depending only on it may restrict your viewpoint. By investigating tools like Google Trends, you may acquire varied perspectives and reduce the chance of missing out on significant developments.
Here’s why you should look for alternatives to Google Trends.
- More Comprehensive Coverage: Different platforms utilise different ways to discover trends, resulting in varying coverage of hot subjects across sectors and demographics. Exploring alternatives provides a more thorough understanding of developing trends.
- Validation of Trends: Comparing trends from many sources helps to prove their relevance and endurance. Trends that occur consistently across many platforms are typically more solid and should be investigated further.
- Access to Unique Insights: Each platform may provide unique features and insights that complement Google Trends. Exploring alternatives allows you to use a number of tools and approaches to get significant insights on emerging trends.
- Risk Management: Relying only on a single platform exposes you to the risk of technical faults or algorithm modifications that may affect trend recognition. Diversifying your sources mitigates this risk and guarantees continuity in trend tracking.
- Customisation Options: Different platforms may target certain sectors or hobbies, providing unique features and analytical tools. Exploring options can help you select the platform that best meets your goals and tastes.
Top 10 Best Google Trends Alternatives
You can use Google Trends to look at search trends and do market research, but what if you want to use something else? There are many websites like google trends that you can use instead, If you want more detailed information, different features, or just a different look and feel.
Semrush
Semrush is a powerful online marketing tool for social media marketers, content marketing teams, bloggers, and other digital marketers. They include capabilities that help with all aspect of content strategy and development, from keyword research to content authoring and paid ad planning. It also contains analytics tools like a rank tracker to monitor page rankings and competitor analysis capabilities to keep track of what content rivals are posting and how people are talking about them online.
Semrush is touted as user-friendly, requiring little training to understand and operate. They also provide three bundles to cater to various people. The most basic package allows you to do keyword research, monitor keywords, manage backlinks, and optimise website content.
The corporate package includes all of these capabilities, as well as integrations with Google Studio (including Google Analytics) and other perks. They also provide tailored plans for teams with very particular requirements.
Despite the software’s simplicity of use, teams with little technical SEO understanding may be unable to take use of all offered capabilities, resulting in them paying for products they will not utilise. As a result, this is not the greatest solution for teams seeking more sophisticated keyword research tools.
Keywordtool
Keywordtool generates autocomplete ideas from Google, Amazon, Ebay, and Instagram. Search engines give autocomplete recommendations based on popular queries. Keyword Tool helps find popular search phrases.
Keywordtool even offers a Google Trends keyword recommendation tool. It extracts keyword suggestions from Google Trends’ “related topics” and “related queries” sections.
KeywordTool provides SEO-focused metrics like CPC and search result competitiveness for each term recommendation, making it more useful than Google Trends. Keyword Tool offers free data. But they need a paid subscription to get keyword ideas and statistics.
Similarweb
Similarweb is a digital marketing tool that focuses on competitive information. Specifically, you input a rival into the tool. And you get a number of traffic-related analytics about their website, including:
- Estimated monthly visitors
- Major traffic sources.
- Top Organic (SEO) Keywords
Metrics for engagement include bounce rate and page visits, as well as the most popular counties among site users. Similarweb is a very feature-rich digital marketing platform. However, it is not the ideal solution if you are searching for something similar to Google Trends but not the same.
Unlike Google Trends, Similarweb does not place a high priority on keyword research. They don’t pay much attention to trends.
So, why are they included as a viable alternative to Google Trends? Because it allows you to discover a site’s top ranking keywords (which are often trending). You may also use the tool to locate rapidly developing websites. Which might be keywords for optimising your content (for example, “website review”).
Exploding Topics
The Exploding Topics algorithm searches the whole web for forthcoming trends in hundreds of topics. This allows you to discover hot subjects and new goods before others do.
You don’t need to know precisely what to look for. Simply choose a category of interest from our database and look at the most popular trends.
One of the most significant distinctions between Google Trends and Exploding Topics is that Google Trends allows you to investigate hot subjects that you are already familiar with. Exploding Topics allows you to find new trends before you even realise you need to explore them.
BuzzSumo
Buzzsumo is a platform designed for content research and social listening. It enables you to find the most shared or engaged content across social media networks for any particular term or subject.
Buzzsumo gives information on what sorts of content are popular with audiences for certain keywords. BuzzSumo provides insight into social engagement, which differs from just looking at search traffic.
Ahrefs
Ahrefs is a digital marketing and SEO software package that allows teams to:
- Look for keyword options and consider factors such as search volume and difficulty.
- Find fresh content ideas and link-building chances.
- Monitor how website pages rank for certain keywords (and discover low-ranking material to schedule improvements for).
- Investigate rival content, rankings, and backlinks.
- Identify and address technical SEO concerns.
- Organise and monitor SEO campaigns using a team dashboard.
Similar to google trends, This programme is designed for marketing teams looking to increase organic traffic and keyword ranks, handle technical SEO issues, enhance website performance, and identify chances for link building.
However, it’s worth noting that Ahrefs isn’t for “beginner” marketers since some of the features are rather technical and need prior SEO understanding to operate. It’s also not the greatest solution for sponsored advertisements or social media teams since it lacks capabilities such as ad creation and scheduling, ad performance tracking, and campaign monitoring.
Ahrefs has four premium options. Each package has distinct SEO features and use limitations. Prices vary from $99 to $999 per month.
AnswerThePublic
Readers who merely want a keyword tool for Google searches and article ideas can use AnswerThePublic. You may use their site for free (limited daily searches) or purchase a package to access unlimited daily searches.
AnswerThePublic’s commercial packages include folders to organise similar keyword ideas, reporting tools to analyse popular Google searches over time, and real-time keyword alerts.
AnswerThePublic creates a lot of keyword suggestions for any subject you put into the search field and organises them by “type.” Reviewers appreciate it. Search “renewable energy,” and it will appear:
- “Which renewable energy to invest in?”
- Renewable energy vs. fossil fuels
- Presupposition searches (“Renewable energy near me”)
It also lists all similar terms alphabetically so you may explore by interest and find new keywords. However, the major drawback is that it doesn’t provide keyword search traffic. While you can get keyword suggestions, you can’t see how frequently the search is done or how hard it is to rank.
TrendHunter
Trend Hunter is exactly what it sounds like: a website dedicated to identifying trends (with an emphasis on tangible things).
However, Trend Hunter does not depend heavily on search to discover patterns. This might be a positive thing since it exposes you to trends that you are unfamiliar with. They are also adept at identifying emerging trends on platforms such as TikTok, Instagram, and X (previously Twitter).
Unlike Google Trends, you cannot just search for a word or phrase to get statistics on that term. In this sense, Trend Hunter functions more as a discovery tool than a tool for delving further into how a given topic is trending.
Specifically, Trend Hunter offers a massive database of trends (431,000, according to their website) that you can search through. They also provide a variety of solutions, including a trending platform and personalised reports.
Insider Intelligence
Insider Intelligence (powered by eMarketer and Business Insider) is a subscription-only trend newsletter. However, unlike Meet Glimpse, Insider Intelligence offers trend updates on a daily basis. They provide trend information for a range of businesses and categories. This allows you to browse the content and find what is most relevant to you. You can also search subjects in Insider Intelligence, and they offer tools for analysing trend estimates.
Insider Intelligence also provides a collection of material on these forthcoming trends, including interviews with experts, blog pieces, studies, and infographics. For example, one of their latest papers includes study on advertising industry trends, while another delves deeply into Gen Z. Insider Intelligence has been compared to a news platform and resource hub rather than a trends database. While you may not be able to record or follow trends, you may read about them in articles.
Treendly
Treendly bills itself as “Google Trends on steroids” – the website offers a trend database and personalised trend reports, allowing customers to discover new trends in their particular business.
They include capabilities for searching and filtering trends, viewing trend data in various geographic regions, forecasting trend growth, and saving trends to a library. Treendly also allows you to see popular searches by platform, including Google, YouTube, and Amazon searches. This breakdown is useful for eCommerce teams or digital marketers that want to understand how consumers use these sites and what they search for or buy.
Treendly provides two paid packages: the Starter plan for $49 per month and the Enterprise plan (which is not shown on their website; you must request a price).
If you intend on using Treendly, you should probably go with the Enterprise package since the Starter plan has several limits. For example, the Starter plan allows you to monitor just 25 trends and does not provide access to custom reports.
Pinterest Trends
Sites like google trends for Pinterest, it is Pinterest Trends. Thus, This trend discovery tool creates platform hot themes automatically. Like Google Trends, you may monitor regional trends.
You must log in to see all Pinterest trends. After that, you’ll have a good trend discovery tool. The tool lists subjects that have grown in popularity during the last month/12 months and shows their percentage increase.
In contrast to Google Trends and other apps on this list, you may see trending topics by demographics like age and gender. You may filter trends by technology, beauty, health, and gardening interests. This allows quick “zoom in” to a single sector or specialisation.
Pinterest Trends’ limited industry and subject coverage is its sole drawback. Most trends are about beauty, home, fashion, etc. Work in any of those spaces? This tool is perfect. For tech-focused niches, Pinterest Trends may not have many intriguing trends.
Conclusion
That concludes our list of Google Trends alternatives. As you can see from the list, no tool can fully replace Google Trends. It’s a reliable tool used by millions to investigate trends.
However, there are other free and paid options that enhance or complement what Google Trends offers. For instance, Exploding Topics.
You may go through the Exploding Topics database on our website for free to get a sense of the available trend data. We now provide a 14-day trial of Exploding Topics Pro, allowing you to access all of our early trend data, meta trend information, reports, and trend tracking capabilities. Start with Exploding Topics Pro for $1.
