For Amazon sellers, advertising on the platform is crucial to success. But with so many options available and competition getting fiercer, how do you ensure your advertising campaigns are effective? The answer is Helium 10 Adtomic. Read on to find out if this tool is worth it for you and how you can use it most effectively.
What is Helium 10 Adtomic?
If you’re familiar with Helium 10, you know that it offers powerful tools with user-friendly features. Each solution addresses specific needs, making it one of the top choices in the market. Adtomic is the company’s response to Amazon’s native advertising platform, which can be challenging to navigate and less efficient in comparison.
This is a common issue faced by sellers and even first-time agencies. It’s natural to compare Amazon’s platform with other similar services, and unfortunately, it doesn’t stack up well against Google Ads (although it’s worth noting that Amazon is making improvements).
“Adtomic” symbolizes its energy and atomic-like accuracy. Adtomic is a sophisticated advertising solution for Amazon merchants that uses artificial intelligence to improve campaign tactics, ROAS, ACOS, and advertising budgets.
Helium10 stresses that Adtomic’s superior data and AI-driven optimization capabilities allow intelligent and efficient advertising campaigns. This tool helps merchants analyze their organic and paid sales and make educated choices.
Pros and Cons of Helium 10 Adtomic
Adtomic has pros and cons like every PPC tool. Here is a list of its pros and cons, so you can decide if it’s the right AI tool for you.
Pros of Adtomic
- Automation streamlines the process. It saves time managing campaigns.
- New sellers may easily create their first ad campaign using it.
- Fits new and experienced Amazon merchants.
- Its established campaign tactics and templates let customers build and manage advertising based on their KPIs and objectives.
- It outperforms Amazon by storing data for at least 2 years. You may compare and analyze data from two years ago to evaluate your marketing.
Cons of Adtomic
- Since only Diamond plan and higher can access all automation capabilities, it’s pricey for Amazon company starters. Diamond is $209/month, Elite $399/month.
- Helium 10 Adtomic is in beta, therefore errors, malfunctions, and technical difficulties may occur.
What are the features of the Adtomic?
Helium 10 Amazon’s in-built utility Adtomic is easy to use and operate with. Adtomic helps with marketing campaigns, Amazon PPC, bidding, and more. We’ll now look at Adtomic’s features and tools to see how it can help you.
Ad manager by Adtomic is in beta now, but it will eventually become one of Adtomic’s most valuable offerings. Now let’s discuss what functions the Ad manager makes available to you. The Ads Manager has a wide range of applications, including Keyword Tracking, Sponsored Product Campaigns, Search Volume Analysis, and Coexisting with Organic and Sponsored Ranking.
Adtomic’s keyword tracker integration should put any concerns you may have concerning listings, keywords, and related matters to rest. Someone who often uses search engines and clicks on paid links.Improve your Amazon PPC and monitoring in several ways by using a keyword tracker. You may use them to improve your Amazon business processes and increase efficiency.
Adtomic makes it easy to keep tabs on certain keywords and incorporate new ones into an existing campaign with just a few clicks:
- To do this, use the Add Keyword button (or the + Keyword Tracker, depending on your preference).
- Simply choose the category that contains the products you are interested in.
- The Add to keyword tracker now accepts the keyword.
In addition to all this, you should also verify the locations of any organic or paid keywords you may be using in your Amazon sales strategies. Better keyword monitoring for both organic and sponsored keywords and listing (using the keywords) is possible thanks to the newly introduced keywords, which may be utilized in the processing data.
How to set up a complete ad campaign in Adtomic
These steps provide a comprehensive overview of setting up a complete ad campaign in Adtomic. To set up a complete ad campaign in Adtomic, here are the key steps:
Step 1. Log into your Helium 10 account and open Adtomic. Go to the Ad Manager level and click on the “+ Add Campaign” button.
Step 2. Choose the campaign template that suits your needs: Quick Template or Guided Template.
If using the Quick Template:
- Select the Product Lifecycle Stage (Launch, Scale, or Liquidate).
- Name your campaign and add the products.
- Review the pre-filled default bid and daily budget, and modify if necessary.
- Launch the campaign.
If using the Guided Template:
- Name your campaign, select the Product Lifecycle Stage, and add the products.
- Choose the campaign strategy (Scale, Launch, or Liquidate).
- Select the campaign types (Sponsored Product, Sponsored Brand, and/or Sponsored Display).
- Enter researched keywords and negative keywords.
- Enter keywords for the Performance campaign.
- Enter ASINs of competing products for Product Targeting.
- Review the campaign settings and launch the campaign.
How to use Automation With Adtomic?
One of the impressive aspects of Adtomic, similar to other advertising tools like Google Ads and Facebook Ads, is its automation capabilities. Helium10’s Adtomic offers several excellent features, including:
- Bid Suggestion: Adtomic automates the bid suggestion process. Once you’ve successfully uploaded your account, Helium 10 starts working on this process. Within 24 to 48 hours, Adtomic will automatically provide keyword suggestions. You can then proceed with setting up your ad campaigns
When it comes to bid changes, Helium 10 Adtomic offers different options to explore:
- Auto Bid Change: Allows automatic adjustment of bid amounts based on performance metrics.
- Keyword Change: Provides suggestions for new keywords to target or existing keywords to optimize.
- Negative Keyword Change: Recommends negative keywords to exclude from your campaigns.
- Manual Keyword Change: Gives you control to manually adjust bids for specific keywords.
How to monitor Adtomic PPC spend?
Following these steps and using the various capabilities will help you monitor and manage your advertising budget. Adtomic’s easy procedures to monitor spending:
- Click the Profile menu in the top right corner.
- Billing and payment choices are under Profile.
- To see billing history, click “View billing history”.
- Select a time period to analyze spending in this area.
- Download your expenditure data as well. Adtomic by Helium 10 lets you track Amazon PPC campaign spending.
Helium 10 Adtomic Pricing
Adtomic is now an Helium 10 extension in new price tiers. Helium 10 costs $199/month, but a package with Adtomic saves $100. Adtomic and the Diamond plan cost $349/mo, $100 cheaper than the price of each alone.
Adtomic is an Helium 10 add on and not included in any package. I propose the Diamond or Platinum plans with the Adtomic add-on for users. The Platinum and Diamond plans are appropriate for intermediate to advanced Amazon sellers because of their many features.
In conclusion, if you’re an Amazon seller looking to take your advertising campaigns to the next level, look no further than Helium 10 Adtomic. With its advanced analytical tools and expert guidance, you’ll be able to create successful campaigns that reach your target audience and drive sales. Don’t leave your advertising success up to chance – give Helium 10 Adtomic a try today!