SEO Tools: 20+ Best Free SEO Software

SEO Tools: 20+ Best Free SEO Software

Are you looking for the most useful & free SEO tools to conquer when doing SEO? Look no further!

This is a list of 20+ free but extremely quality & beneficial SEO tools. If you are on a tight budget, I believe the following SEO tools introduction is for you.

At the same time, in the process of using SEO tools, you should combine with a reasonable SEO roadmap, then from there make a detailed SEO plan to bring about the fastest website optimization effect.

So let’s get started! I’ll reveal it soon.

Website analysis tools

1. Google Analytics

Google Analytics is an online tool for advertisers to track metrics related to website activity. The main application of Google Analytics is to help website administrators understand user behavior; from which to develop strategies to promote better sales.

Google Analytics
Google Analytics

2. Google Search Console/Bing Webmaster Tools

Google Search Console is a free tool from Google that helps Google understand that you are the owner of the website. In addition, this SEO tool also helps your website index faster.

Google Search Console/Bing Webmaster Tools
Google Search Console/Bing Webmaster Tools

In particular, Google Search Console also helps to track the search volume of customers; so that appropriate strategies can be devised.

3. SEO tool Beam Us Up vs Screaming Frog

Beam Us Up is a free web SEO tool that collects SEO information. This free SEO software is a great alternative to the Screaming Frog tool. However, this tool is only available for Windows operating systems.

SEO tool Beam Us Up vs Screaming Frog
SEO tool Beam Us Up vs Screaming Frog

If you are a Mac user, the Screaming Frog tool is for you. And don’t forget that the Screaming Frog tool can crawl up to 500 free web pages (with limited version).

4. Moz Local Listing Score

Moz Local Listing Score is a tool to check how your business establishment appears on the Internet.

Moz Local Listing Score
Moz Local Listing Score

This is an SEO tool that helps you collect and process data from more than 15 different sources. Including: Google, Foursquare and Facebook, etc. to evaluate how your store will be when it is put on the Internet.

5. SEO Web Page Analyzer

SEO Web Page Analyzer
SEO Web Page Analyzer

Web Page Analyzer (website SEO analysis tool) will give you a comprehensive analysis of your web. This SEO tool will point out any missing images:

From there, you will also know the Onpage SEO score from 0 to 100.

6. Panguin tool

Panguin tool is a completely free SEO tool. This tool helps you check to see if you have been affected by Google algorithm updates.

Panguin tool
Panguin tool

On-page optimization tools

7. SEOquake

SEOquake tool helps to evaluate the Onpage SEO factors of the website. You can know if your website has SEO Onpage standard yet, in addition, you can also use SEOQuake to analyze your competitors’ websites. SEOQuake is installed and popular browsers like Chrome, Firefox…

SEO Tool

This tool is completely free and you can use it on many different browsers.

8. SEO Site Checkup

An easy-to-use SEO Audit tool that includes backlink analysis data, uptime reports, and site speed recommendations.

SEO Site Checkup
SEO Site Checkup

9. Robots.txt Generator

Robots.txt is meant to be a guide to help Googlebot know what content you want to be crawled, and what incomplete content needs to be reviewed later.

If you want to shorten the time, just complete the main content, put it on the internet, and continue to edit and build content in parallel. Robots.txt Generator will help you. The Robots.txt tool will notify the website that there are incomplete content such as (For example: language, category, …) and you can edit it immediately.

10. XML Sitemaps

XML Sitemap is like a map of the website, is a link on the website with the extension .xml. When a user clicks on this link, they will see all the accessible pages on your site.

SEO Tool

Sitemaps (Sitemaps) are an easy means by which the administrator of that site informs search engines about the content available on the site for the purpose of helping search engines crawl.

11. Schema Creator

Schema Creator allows you to create microdata diagrams in minutes.

All you have to do is select the schema data type you want to generate and enter the information included in the vocabulary. The tool will process the data and give you the full schema markup. It’s great isn’t it?

Link Analysis Tools

12. Ahrefs’ Backlink Checker

Ahrefs Backlink Checker is the largest online website analytics tool in the world today and one of the most powerful SEO tools in the world, with an ever-expanding analysis capability on the types of web pages. metrics and data quality.

Interesting and useful link building features that Ahrefs’ Backlink Checker brings to you:

  • The ultimate keyword research algorithm.
  • Discover the hottest content today.
  • Monitor content rankings.
  • Analyze and handle professional issues related to SEO Website (technical aspects).

You are vague about professional aspects related to SEO, completely “fuzzy” about programming and technology? No problem, Ahrefs will take care of you from A to Z.

Ahrefs crawls up to 6 billion pages a day and updates backlink data every 30 minutes. Thus, with this tool, the SEOer can check the competitor’s indexes quite quickly and in detail.

13. Moz Link Explorer

Having said that, Moz Link Explorer is the tool with the most outstanding features of Moz. This is an SEO tool that helps you probe your competitors’ backlinks. At the same time, it helps you quickly find the most anchor text lines (text links to other Web sites) on backlink pages.

Moz Link Explorer
Moz Link Explorer

Through the anchor text and link content, this tool helps you to see if your competitors are using “magic” in content (black hat SEO).

How the Moz Link Explorer tool works:

  • First, you enter the URL of the competitor’s page you want to probe.
  • And right on the next page, you already have all the backlinks of that page.
  • In addition, you also get detailed parameters of each backlink, such as Domain Authority (the website’s ranking on search engines), …

Initial cost per month for Moz Link Explorer is $99 – $999 per month

14. LinkMiner

LinkMiner is a Chrome Extension that allows you to check any web page for its broken links. This SEO tool comes in handy for finding ways to rebuild broken links.

You can export the complete list of removed links to a CSV file with just one click. This file includes status code information, link type, etc. If you find multiple broken links on a page using LinkMiner, do this.

Export them to a CSV file > Paste the entire list into Ahrefs’ Batch Analysis tool > Sort by Referring Domains column (high to low).


This will show you which broken links have the most Referring Domains pointing to. And the Check My Links tool is also an seo tool with similar features.

15. Semrush

SEMrush is one of the leading keyword research and competitor analysis tools today. The indicators that this tool brings will help you understand the competitor’s strategy and the current SEO situation.


Content optimization tools

16. Yoast SEO

Yoast SEO is one of the TOP best WordPress SEO plugins in 2021 to help optimize SEO work for your website effectively.

  • Optimize keywords keywords and related words, synonyms.
  • Onpage SEO optimization on each subpage.
  • Share on social networks like google, facebook…
  • Check sitemap information, robots.txt, .htaccess files, permalinks.
  • Avoid duplicate content by configuring canonical URLs.

17. Ahrefs SEO toolbar

Ahrefs is a website that specializes in analyzing website parameters in great detail. And it’s no surprise that Ahrefs is rated as the best backlink checker today.

SEO Tool

Ahrefs Seo Toolbar, is a toolbar that integrates right into the browser, so that users have an overview of the website they want to check.

Main fuction:

  • Site Explorer: Check website Backlink.
  • Position Explorer: check the keyword rankings of competitors.
  • Content Explorer: see what content is being shared the most.
  • Keywords Explorer: see good keyword suggestions.

18. Surfer SEO

Basically, Surfer SEO also uses TF*IDF to calculate the weight and frequency of words (phrases). However, Surfer SEO is not trying to figure out how Google uses TF*IDF for analysis, but rather based on the displayed results themselves.

This keeps Surfer SEO’s metrics up-to-date and doesn’t depend on how Google applies TF*IDF to their search engine.

19. Google Keyword Planner

The Google Keyword Planner tool knows the keywords people often search for. Enter a keyword or group of keywords into the app, and Google will send you an assortment of useful statistics to guide your keyword strategy: monthly search volume, competition, …

20. KWFinder

This KWFinder tool will help you easily find long tail keywords with low competition, high monthly search volume, and many other in-depth metrics.

KWFinder currently has 3 packages to use. The price of this SEO tool will be based on the number of keyword searches in 1 day and will reset the search after 24 hours. That means you use a lot (professional SEO many websites), you will have to pay more.

21. SERP Robot

SERProbot is a free Google keyword ranking checker SEO tool. This seo tool allows you to check keyword rankings for up to 5 words at a time.

Using SERP Robot is very simple, you do not need to register, just enter your domain name (or URL) and keyword list and wait for the results.

22. Copyscape

The Copyscape tool helps you check the article content for duplicates with any other content already available on the Internet.
Duplicate content check with Copyscape helps you ensure that the author is up to the standards of content development. This ensures your articles are always of the highest value to Google.

Copyscape allows you to use it for free as soon as you enter the website. However, you should be aware of the following limitations:

  • Copyscape free only allows to check the content published on the website, by checking based on the publishing link.
  • Copyscape free only allows searching up to 10 results. This result is calculated based on each checked domain.

23. is a tool when you know a topic or idea for an article, you can go here to search and hundreds of attractive suggestions appear for you to choose in just a few seconds.

At the same time, it is also a very good support tool in finding long-tail keywords – potential keywords.

SEO Tool
You might be interested in a keyword checker tool to track SEO results.

24. Google Trends

This is a search trends feature that shows how often a term is entered into Google relative to the total search volume of a website over a given period of time.

This tool is used as follows:

This SEO tool is used for comparative keyword research and to discover event-triggered spikes in keyword search volume.

You can explore the Google Trends tool from the top by visiting the tool and seeing what searches are trending right now, then dig into a topic for more information.

25. Answer The Public

Answer The Public is a content strategy builder that helps find questions, prepositions and even letter comparisons, sentences and related searches that interest users.

Example: Let’s say you’re a SaaS business looking to help B2B customers grow through a sales engine. When starting out, you do keyword research around the term “B2B sales”. This will tell you what questions B2B salespeople have and the challenges they face in closing more deals.

26. Spineditor

SEO Spineditor software is a tool to help check keywords not only to find keyword suggestions but also to support in terms of content, this software can separate from one original content into many other content without duplicate. repeat.

The keywords suggested by Spineditor are very accurate, including short keywords and long keywords so that you can apply them in each article.

UX/UI improvement tools

27. Google PageSpeed ​​Insights

Google Pagespeed Insights is a tool to optimize website performance, as well as give a detailed assessment of your website.
Using Pagespeed Insight, you can get reports on your Website’s performance on both desktop and mobile. In addition, this tool will also give you suggestions for website optimization through Chrome’s UX report.

28. SERP Simulator

Free Google SERP Simulator from Mangools to check if your article title length is adequate.

SERP Simulator
SERP Simulator

29. Google Mobile Friendly Test

Google Mobile Friendly Test is a tool to test the website’s friendliness with mobile devices.

You just need to enter the Website address and click Analyze, Google Mobile Friendly Test will analyze and provide help if your Website does not meet Mobile Friendly standards. From there you can use suggestions from Google itself to improve the Website’s mobile-friendliness.

In addition, if you want to better understand the function and usage of important SEO tools like Ahrefs, Google Webmaster Tool, Google Analytics, the SEO Online – SEO Fundamental course will guide you in great detail.


I hope this article can help you better understand the free SEO tools available. From there, you can take advantage of them in the SEO implementation process and save time.

And don’t forget Google is also one of the most effective web SEO tools. You can use Google to search for guest posts and related keywords (check the “related searches” section at the bottom of the SERPs), …

Am I missing out on any great SEO tools? If yes, please comment below the article for me!

Leave a Reply

This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.