In the 4.0 era, “What is SEO?” is no longer a strange term for Digital marketers in particular or Internet users in general.
What is SEO?
It only takes several seconds on Google to find out that the definition of SEO is the abbreviation of the “Search Engine Optimization” phrase. This is the process of optimizing your website to rank higher and increase the visibility of your website on search engines. Thereby increasing the quantity and quality of visitors.
In this What is SEO article, we will go through every aspect of SEO. From the definition of the search engine to the definition of search engine optimization.
- What is a search engine?
A search engine is a software system based on user queries to find information on the Internet.
After receiving information and analyzing what users are looking for by AI. The search engine will provide a list of results that best match the user’s wishes.
- How do search engines work?
Currently, most Search Engines work almost the same, although there are differences in algorithms and processes. Basically, the working mechanism of search engines includes three main steps interacting with the database:
- Sorting and Archiving (Indexing)
How does SEO work?
While understanding the definition is easy, how to optimize for search engines is difficult. Doing good SEO is like cooking a delicious meal. The chef has to possess huge knowledge of culinary, knowledge of hundreds of spices as well as a delicate taste. If you want to cook delicious food, you must first have a recipe that has been drawn up by many generations of chefs. Or in the field of SEO, the easiest way is to do a good job of optimizing the basic aspects of SEO that the experts already set out.
This is also the reason that WordPress becomes one of the fastest ways for newcomers to conquer the SEO industry. WordPress, which has been equipped with the most popular and basic features of SEO Websites has solved the headache for novice SEO-er. This platform helps newcomers to SEO even if they have no ideas about technical knowledge. In the next article, Share Tool will provide a more comprehensive view of how to do SEO on WordPress. If you are interested, please refer to more articles here.
What are the benefits of SEO?
The benefits of SEO can be seen clearly when a website is well-done SEO can attract thousands of visitors every month. By implementing effective and sophisticated business SEO, your website will become powerful, and customer-friendly. Thereby it will help you build a brand with high recognition and earn a special place in the heart of users. This is something that your opponent can’t catch up no matter how wealthy they are. In addition, this increases the likelihood of your website converting traffic into leads. Thus increasing a significant number of potential customers each month.
With such benefits, learning how to do SEO right now is no longer the story of Marketing or SEO companies alone. But any business that wants to take advantage of the Internet to increase brand awareness should focus on improving their SEO.
Common SEO Mistakes and What To Do About Them
As I have mentioned above, SEO is an art, and people who do SEO need to be really knowledgeable. Not only professional knowledge but also need to be meticulous, careful, delicate, work strategically, have a plan, and really have a heart for the profession. If marketers do not balance the above factors, it is easy to make the following common mistakes in SEO.
Choose the wrong keyword
It is not difficult to say that choosing Keywords is the most important factor when SEO. Choosing the right keywords means you are on the right track. All the effort will be in vain if you choose the wrong keywords, which means you are going in the wrong direction in the first place.
Those who do SEO with little experience or do not really understand how to research keywords for SEO might choose to SEO meaningless keywords, or confuse the main keyword with the keyword research. secondary keywords, as well as short and long keywords,…
Poor quality content
Quality Marketing content means a quality Website. A quality website means that the brand of the business in the eyes of users is also quality. And if the brand is good, there’s no reason why the products they provide are not quality, right?
A colorfully designed website with sketchy, poor-quality article content is similar to a beautiful girl but is wooden-headed. People just look at it, but no one wants to choose to stick with it.
Spam bluffing keywords is one of the most old-school forms of SEO-er to deceive Google. But this is really childish and does not give your brand sustainable development. It will probably work for a short time until it is discovered by Google. Once Google knows, your site will receive appropriate punishments from the Search Giant and will never bounce back.
Even when I was in school, no one liked guys who copied other people’s exams to get good marks, and neither did Google. If you use your own knowledge and experience to create your own articles, you are not only improving the reputation of your brand with Google, but users also appreciate your Website more.
How to implement an SEO strategy for your business
For aspiring business owners, surely their biggest desire is to find their way to the first page of Google. But instead of just typing, find SEO tips for business owners, or the fastest ways to achieve success. Share Tool has advice for you to take the time to learn to build a sustainable SEO strategy.
It not only helps the website implement SEO effectively but also saves a lot of time as well as finance and personnel. It doesn’t matter how many years you have been in this industry, or if you are a newcomer, establishing a sustainable SEO Web strategy will lay the most solid foundations for you. Thereby gradually increasing the conversion rate for your business.
Nowadays, many forms of advertising such as Google ADS or Facebook Ads are gradually becoming a trend. Thereby leads to some marketing units as well as businesses gradually paying less attention to SEO, which has always been considered the core of Marketing. This neglect of SEO is really a serious mistake of Digital Marketers.
In any era, SEO in Marketing has always been an extremely effective but inexpensive form. It not only helps businesses build a solid and durable communication database, optimizes and saves marketing costs. Thereby helping to increase the profit of the brand in a long-term and sustainable way.